In a surprising turn of events, Candace Owens has reportedly inked a lucrative $25 million deal with ABC to launch a brand-new morning show that could challenge the reigning The View. Sources close to the deal claim that Owens’ show will bring a fresh, provocative angle to morning television, one that ABC believes will energize viewers and pull in new audiences.

The new show, still untitled, is rumored to feature a format that mixes spirited discussions with a bold take on cultural, political, and social issues. Owens, known for her unapologetic views and fiery commentary, has built a massive following that ABC hopes will bring a ratings surge. By positioning Owens in this high-profile morning slot, ABC seems determined to capture an audience eager for an alternative to The View, a staple of daytime TV for over two decades.

An anonymous source from ABC commented, “This is more than just a show. It’s an investment in changing the morning TV landscape. We’re aiming to bring in new perspectives and give viewers an option that aligns with the times.” They added that Owens’ unapologetic, often polarizing viewpoints were seen as assets, promising a dynamic contrast to other programs.

Industry analysts are intrigued by the potential shake-up. ABC has long been seen as a network that leans left, making this significant investment in Owens a curious, but potentially strategic, decision. “This could be a bold move,” says media analyst Rachel Finn. “Candace Owens’ brand is strong, and her presence could draw in viewers who feel underrepresented by traditional morning talk shows.”

Not surprisingly, social media has been abuzz with reactions to the news. Supporters of Owens have expressed excitement, believing that her influence will give a new voice to mainstream television. Critics, however, have voiced concern, questioning how Owens’ often controversial takes will translate to daytime TV.

Owens herself hinted at her excitement on Twitter, writing, “A new chapter is beginning. We’re going to redefine the morning show and make it worth watching again!” She’s remained silent on further details, but insiders expect the show to air within the next year.

While The View has solidified its place as a go-to source for heated debates on daily issues, Owens’ upcoming show aims to change the conversation entirely. Whether it will “take over” as she claims remains to be seen, but with a $25 million bet on the table, ABC is clearly banking on the fact that it will.